Chaeeun Lee | Product Designer Portfolio

Hi! I'm Chaeeun (Chay-euhn)

3+ years designing 0→1 AI, consumer, and digital brands. Currently designing an AI-powered Personal CFO at Hanwha AI Center. Previously designed a housing marketplace, digital brand experience, and fintech products.

From user research to final design, I create web interfaces and brand experiences that solve real business problems.

Let's talk about your design goals today.

FEATURED PROJECTS

MeetBen

0→1 Product Strategy & Design · AI Fintech

Led product strategy and UX definition for a 0→1 AI-powered personal finance platform — from mixed-method research and competitive analysis to executive-approved MVP concept.

Enkostay

Mobile Product Design · Travel & Rentals

Redesigned a web-only rental platform into a full mobile app experience for international renters — expanding core flows beyond the website and driving 20x traffic growth and a 4x increase in payment conversions.

Cogni

Mobile Product Design · Personal Finance

Redesigned a fragmented budgeting experience into a clear, insight-driven mobile product — simplifying onboarding, improving spending comprehension, and increasing onboarding completion by 24%.

PIF Holdings

Web, Branding & Marketing Design

Led fast-paced brand and web projects across finance, AI, and corporate services — delivering multiple end-to-end websites under tight timelines.

Brand Design
Color Theory
UX Design
Graphic Design
Mobile Responsive
User Research
Modern Layout
UX Design

Creative solutions
User-Centered Design
Conversion Optimization
Web Design
Digital Experience Design
Mobile App Design
Design Process
Digital Products

Brand Design
Color Theory
UX Design
Graphic Design
Mobile Responsive
User Research
Modern Layout
UX Design

Creative solutions
User-Centered Design
Conversion Optimization
Web Design
Digital Experience Design
Mobile App Design
Design Process
Digital Products

Brand Design
Color Theory
UX Design
Graphic Design
Mobile Responsive
User Research
Modern Layout
UX Design

Creative solutions
User-Centered Design
Conversion Optimization
Web Design
Digital Experience Design
Mobile App Design
Design Process
Digital Products

WHY WORKING WITH ME?

Research → Impact

I translate user insights into concrete design decisions—reducing friction, improving comprehension, and moving the metrics we care about.

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Research → Impact

I translate user insights into concrete design decisions—reducing friction, improving comprehension, and moving the metrics we care about.

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Research → Impact

I translate user insights into concrete design decisions—reducing friction, improving comprehension, and moving the metrics we care about.

High-Craft Systems

I design scalable UI systems with strong visual polish—so experiences stay consistent across screens, features, and future iterations.

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High-Craft Systems

I design scalable UI systems with strong visual polish—so experiences stay consistent across screens, features, and future iterations.

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High-Craft Systems

I design scalable UI systems with strong visual polish—so experiences stay consistent across screens, features, and future iterations.

Fast, Aligned Shipping

I communicate clearly and collaborate tightly with teams—bringing structure, options, and crisp handoff so work ships smoothly.

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Fast, Aligned Shipping

I communicate clearly and collaborate tightly with teams—bringing structure, options, and crisp handoff so work ships smoothly.

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Fast, Aligned Shipping

I communicate clearly and collaborate tightly with teams—bringing structure, options, and crisp handoff so work ships smoothly.

📸✈️ Fun things 🍔 👩🏻‍🍳

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