
Chaeeun Lee
PRODUCT DESIGNER
FEATURED PROJECTS

Benjamin
0→1 Product Strategy & Design · AI Fintech
Led product strategy and UX definition for a 0→1 AI-powered personal finance platform — from mixed-method research and competitive analysis to executive-approved MVP concept.
Enkostay
Mobile Product Design · Travel & Rentals
Redesigned a web-only rental platform into a full mobile app experience for international renters — expanding core flows beyond the website and driving 20x traffic growth and a 4x increase in payment conversions.
Cogni
Mobile Product Design · Personal Finance
Redesigned a fragmented budgeting experience into a clear, insight-driven mobile product — simplifying onboarding, improving spending comprehension, and increasing onboarding completion by 24%.

PIF Holdings
Web, Branding & Marketing Design
Led fast-paced brand and web projects across finance, AI, and corporate services — delivering multiple end-to-end websites under tight timelines.






